“Mutual trust and openness in dialogue are key to everything we do”
With two decades of experience, we’ve built a wealth of knowledge within our multidisciplinary team. Over the years, we’ve expanded and refined our services to align with what our clients truly need and where they gain the most from our expertise, insights, and connections. From strategic development, including workshops such as media training, to comprehensive media relations, we work closely with clients to ensure impactful communication at every level.
Effective messaging is at the core of a successful strategy. It’s about conveying your values and ambitions in a way that not only attracts attention but keeps people engaged over time. We recommend starting with a deep dive into your current messaging, fine-tuning it to ensure it hits the mark: our aim is to work with you to create clear, consistent communication that resonates at every stage of the campaign.
Delivering truly international campaigns, we leverage deep local expertise within each media landscape. Our multilingual team, fluent in Dutch, German, Italian, Portuguese, French, Chinese, and more, ensures seamless communication and cultural nuance across diverse markets.
As part of our media strategy, we also organise carefully curated press trips that offer journalists an immersive experience aligned with your mission and story. From booking hotels and managing itineraries to designing impactful, editorially relevant activities, we handle the A-to-Z planning. These trips create intimate connections with media professionals while maintaining the right tone of voice and ensuring your message resonates.
In consultation with the client, we craft a tailored media list and strategic angles to effectively convey the project and shape the story that is told. Press assets are distributed to international journalists, featured in the Pickles PR newsletter, and shared on social media. A strategic schedule ensures regular updates, proactive pitching, and consistent follow-up throughout the campaign.
Pickles PR sees significant potential in building media partnerships to engage a wider, international audience. With our expertise in negotiating and creating collaborations, we can secure partners that broaden your reach. These can take various forms, from curated partner content, co-hosted talks, social media initiatives, and events such as lunches, dinners, and parties. It also extends to connections with like-minded PR companies, PR freelancers from around the world, as well as professionals such as photographers, videographers, content producers, sponsorship experts, marketing specialists, and production experts, who can provide advice or actively contribute to projects when needed.
It's important to avoid hasty or emotional decisions during a crisis. Clear, fact-based communication is essential, together with a well-prepared crisis communications plan that is aligned with your overall strategy. This includes staying informed, developing a Q&A, training sessions to prepare for press conferences and pressured questioning, planning ahead, and crafting precise messaging. Regular updates help keep stakeholders informed, stabilising the situation and minimising disruption. A well-coordinated response can actually strengthen your position and enhance your reputation. Honest, transparent communication is key to navigating any crisis successfully.
Evaluating current communication efforts is the first step in shaping a more effective strategy. We will assess what’s communicated, when, and on which platforms, ensuring all channels are optimised. This includes reviewing the functionality of websites and examining how media relations are managed around key announcements. The goal is to identify strengths, address weaknesses, and develop a cohesive communications plan for the future.
Noteworthy events provide a valuable opportunity to enhance visibility and make a lasting impression. Our focus is on defining the right audience and atmosphere to ensure the event aligns with your public image. We explore potential collaborations, such as partnering with arts publications or media outlets, to support logistics, invitations, and promotion. Whether it’s an intimate talk, a Q&A session, or a larger reception or dinner, we help shape the event’s profile and ensure it resonates with your target audience.
